Word of mouth still rocks
I love my Mac, I do. But what I really wish is that it would charge itself using a method other than the power cable. Because cables get tangled. And cables are attached to plugs, which require crawling under the desk to plug in. And cables fall down in to the gaping mac void that exists just behind my desk. Which then requires more crawling under the desk.
Anyway I digress, I was busy moaning about the cable constantly falling behind my desk when Stii sent me (and Justin) a cool link that he had found on hertenberger.co.za while cruising around on GatorPeeps. Justin, it seems, had the same problem with his cables so he checked out the link too. Justin then went on to buy some products from the Blue Lounge website and is eagerly waiting to receive it. I too went on to buy something for my Mac.
Now the scenario above is classic word of mouth marketing. Stii, the referrer, is someone that Justin knows and trusts, so his authority is transferred to the link that he sent Justin. Justin acted on the trusted referral and bought the product. None of this is especially groundbreaking. What is phenomenal is the speed with which all of this happened.
The time it took from me moaning about my cables to Justin and me both making a purchase was roughly ten minutes, if that. Service like GatorPeeps are changing the way that we access and distribute information meaning that we make decisions faster and according to different rules. Now I’m not really smart enough to outline just how exciting and cool this really is, but I’m hoping that you’ll get the gist of it and that some smart people will add more to this is the comments section.
And one other really cool thing – Blue Lounge didn’t spend a cent marketing to any of us. A blogger liked their product and did a post on it, and that post did the work for them.
Mo’ power to bloggers 
Update: Since I started typig this post, another friend has gone on to buy a product from Blue Lounge, all thanks the blog post that started it.
